For Qwest Communications, now Century Link, the telecomm's virtual offerings were branded in a very real-world way.
Pre-roll and video spots ran on key sites.
A variety of traditional and online radio spots supported the campaign.
"No Fear" :60 Radio
Pandora :15 Interstitial
OOH/Highway Billboards
A variety of flash and rich media banner ads supported the campaign.
Rich media banners turned the satisfaction you get from great Internet into a playable game.
Qwest: "Must-Haves" 2011 Mixx Award Finalist
This holiday campaign engaged people by tapping into the things they can’t live without during the holidays. As a result, social conversation went from largely negative to downright merry.
This holiday campaign engaged people by tapping into the things they can’t live without during the holidays. As a result, social conversation went from largely negative to downright merry.
